Jessica McNamara got her Bachelor of Education from the University of Waikato. Formerly an educator, she switched to social media marketing after discovering an interest in the field. She has particular interest in the data analysis and content creation side of social media marketing, being a believer in the power of communication. Her constant exposure to social media feeds also makes Jessica one of our keenest reporters when it comes to picking up products and services generating a buzz. She loves looking up the latest shops on the market, in particular, and checking them out for other Kiwis.